Platform Bynder Brandfolder Canto Playbook
Pricing Basic starts at $450/month The cost grows as more users and features are added. Basic starts at a $1,600 per month.
The cost grows as more users and features are added. Minimum $600 a month for its basic feature. The cost grows as more users and features are added. $200/month with unlimited users and most premium AI features.

Day 1: Preparation and Setup

  1. Define Objectives: Identify specific goals for using Playbook (e.g., streamline asset management, improve collaboration, build an idea bank, speed up campaign launches).
  2. Team Alignment: Start a 30 day free trial with Playbook and add your marketing team.
  3. Account Setup (takes a minute):
  4. Onboarding Resources: Share Playbook’s onboarding materials (tutorials, FAQs, and guides) with your team.

Day 2-7: Organizing Existing Assets (Playbook Team Assisted) 5. Audit Current Assets: Collect marketing assets (images, videos, graphics, documents) stored across platforms. 6. Upload Assets: Upload assets to Playbook, ensuring all files are added to the central workspace. 7. Organize Files:

Day 8-10: Customize and Familiarize 8. Customize Branding: Add brand guidelines, color palettes, and templates to Playbook for quick access. 9. Explore Features:

Day 11-15: Pilot Campaign 10. Choose a Campaign: Select an upcoming marketing campaign to pilot Playbook’s capabilities. 11. Asset Management: Use Playbook to organize and centralize all campaign assets. 12. Collaboration Tools: Test commenting, versioning, and sharing tools with the team. 13. Gather Feedback: Collect input from team members on ease of use and suggestions for improvement. 14. Adjust Workflows: Refine processes based on team feedback.

Day 16-20: Advanced Integrations 15. Optimize Workflows: Automate repetitive tasks like resizing images or exporting files with Playbook’s AI tools. 16. Set Permissions: Fine-tune file access and sharing permissions for different team roles. 17. Build Templates: Create reusable templates for campaigns to save time in future projects. 18. Run Reports: Utilize Playbook’s analytics to track asset usage and engagement.

Day 21-25: Scaling Adoption 19. Showcase Wins: Highlight time saved, improved organization, or successful campaigns with Playbook. 20. Cross-Functional Adoption: Invite other teams (e.g., design, sales) to try Playbook. 21. Documentation: Create a Playbook usage guide tailored to your team’s workflows. 22. Knowledge Sharing: Share best practices and tips learned during implementation.